Enhancing customer experience: integrating webinars with assessments

13
September 2024
In a few words

Create unique webinar experiences and distance yourself from the competition by using all the power of assessment.

A Winning Combination For Customer Experience

The webinar is today an essential tool for the majority of companies that wish to promote their activity and engage their community of customers. But it is possible to go much further than the webinar itself, thanks to assessment!

The Webinar: A Powerful Communication Tool

Webinars are a powerful tool for businesses looking to extend their reach, build credibility, and effectively interact with their target audience. Thanks to their interactive nature, companies are able to have direct exchanges with participants, promoting two-way communication and thus strengthening the trust and commitment of potential customers. All this, for a minimal cost. This event format provides a unique opportunity to share expertise, demonstrate products or services, and educate the public on specific topics, while positioning the company as a serious leader in its sector.

Webinars are particularly advantageous for their accessibility and cost-effectiveness. Unlike in-person events, they considerably reduce logistical costs such as room rental, travel, or catering. They can also reach a global audience without geographic constraints, thus maximizing participation and conversion opportunities.

The digital format and chat functionalities now systematically available in webinar animation tools give the ability to the host to provide additional information and resources in real time, and to encourage participants to click on CTAs such as, for example, to download a white paper or request a personalized meeting with a sales representative.

This flexibility makes webinars an essential marketing tool, capable of generating qualified leads, strengthening relationships with existing customers, and enhancing brand image, while at the same time optimizing Return On Investment. However, it is possible to enrich this experience to maximize the benefits and advantages.

Assessment For Webinars

Assessment is a powerful tool for increasing training, but it can also be used in different forms to increase the performance and attractiveness of webinars.

Polls

The survey is the most common evaluation when it comes to webinars. Most webinar hosting tools offer features that allow you to question participants live during the event. Surveys thus make it possible to collect information, such as their opinions, practices, etc., in order to use this information to enrich the content of the webinar itself. Surveys, therefore, are a particularly effective way to engage the public by making them actively participate in the webinar, and they are also relatively easy to set up.

Formative Assessment Quizzes

Formative assessment, through quizzes, is a tool that significantly enriches the acquisition of knowledge. As in a training course, this type of evaluation can be used in webinars. Some webinar animation tools allow you to create small quizzes consisting of a few questions. Otherwise, it is possible to use another tool to create more in-depth quizzes, with several types of questions, reminders of concepts, media, etc.

With a limited budget, and to be more pragmatic, it is also entirely possible to simply display questions on the screen, and then, after giving sufficient time to the participants to think, to give the answer while explaining the reasoning that leads to to the correct answer. This type of short quiz can be distributed throughout the webinar, at the end of each sequence, or simply at the end of the webinar to close the event.

Certification Assessment

Depending on the subject and objectives, certification assessments can also be used within the framework of webinars and can be a strong asset for promoting the event. In some countries, professionals are required to complete a certain number of hours of training each year, in insurance or real estate for example. If the webinar meets the regulatory requirements of the sector in question, then it is entirely possible to issue a certificate at the end of the webinar, allowing the participants who obtain it to validate their training time.

Once the webinar is finished, it will be necessary to retrieve the list of participants and the connection duration of each in order to filter and select only those who stayed long enough to be eligible to pass the assessment: a participant who only stayed a few minutes will not be able to obtain the training certificate! Participants will then be able to access the online evaluation via a link sent by email or SMS, or even directly using a QR code displayed at the end of the webinar. Depending on the percentage of success for each person, this assessment will automatically issue a certificate of success.

This assessment in digital format must obviously take place under controlled conditions with limited time per question, a predefined number of attempts, and a minimum score to achieve. The evaluation questionnaire will be composed of at least ten questions all of which concern concepts seen during the webinar. Of course, the assessment must be available and work correctly on computers, tablets, and smartphones! The combination of the webinar format and the certification assessment is a powerful way to promote expertise and products while placing the audience at the heart of the system.

Extend The Webinar

Microlearning

As with traditional training, it is entirely possible to use microlearning after a webinar to engage each learner sustainably on the topic covered. Microlearning is an excellent way to remind the audience of previous learning, while offering an additional service. Microlearning takes the form of brief and repeated requests over a time period (once a week for three months, for example). The prompts are in the form of mini-quizzes of one or two questions. With the right tools, microlearning is quite simple to set up and is fully automated and digitalized.

Training Assessment

A real training assessment process can also be implemented after a webinar, to collect feedback from participants and record their satisfaction with the event, and also to measure the impact of the webinar on the knowledge of the participants. Measuring participant satisfaction using surveys makes it possible to identify different areas of improvement for future webinars. Taking people's opinions into account is also an excellent way to place their needs at the center of the process.

To go further and measure the true impact of the webinar, it is entirely possible to measure, through evaluations before and after the webinar, both hot and cold, the acquisition and retention of knowledge by the participants. The cold assessment, a few weeks or one month after the webinar, allows us to remind participants of their pleasant memories of the experience while also providing them with an analysis of their results and their progress, always adding a little more value to the webinar.

First published on elearningindustry.com.

Similar topics

01
April 2025

How assessment supports the development of employee skills

Often used as a tool to check knowledge and to deliver certification, assessment is perceived as a test by learners. However, it is a rich and effective learning tool that helps support the skills development of employees.

Skills management
Read more
02
April 2025

Adaptive learning In practice

Adaptive learning is a powerful tool to enhance both teaching and learning, but depends on strong digital learning solutions.

Adaptive learning
Read more
03
April 2025

Using Assessment To Improve Training And Learning

Training assessment is key and essential for training organizations and for companies. It is an opportunity to improve and increase the quality and the effectiveness of the training they provide.

Assessment
Read more
04
April 2025

Using Assessment To Drive Effective Skills Management

A Learning Assessment Solution enables you to benefit from strong and reliable assessments to enrich and drive skills management in any type of organization.

Skills management
Read more
27
February 2025

Automated correction for open-ended questions

Experquiz offers a type of question that is corrected by a trainer asynchronously: it's the open-ended question. The reviewer can write an appreciation and assign a grade which is then integrated into the overall evaluation score.

AI
Read more
01
April 2025

Experquiz and training assessment

Experquiz is a complete Learning and Assessment Solution. Meaning it is a full featured LMS platform, which is characterized by particularly rich and advanced functionalities in terms of assessment.

Training assessment
Read more
05
March 2025

What is an LXP platform?

Learning Experience Platforms (LXP) are increasingly popular in the universe of training professionals. They offer a learner-centric approach with innovative features that dramatically improve the learning experience for employees and organizations.

LMS
Read more
14
January 2025

How to choose a powerful online quiz maker?

Online quizzes are particularly effective for testing knowledge, engaging learners, collecting data to improve training or even simply creating fun activities.

It is still necessary to rely on a digital tool that makes it possible to respond precisely to the goals of the questionnaires.

Different types of quiz maker exist, more or less complete and more or less specialized: for example, some only do fun quizzes, others integrate assessment functionalities into a more global online training solution.

Assessment
Read more
21
November 2024

Enhancing learning with AI-Powered assessments

Generative Artificial Intelligence has been integrated to almost all digital learning platforms to provide new services, such as the creation of eLearning courses, videos, text-to-speech etc. But what about assessment?

AI
Read more
22
October 2024

AI Question Generator by ExperQuiz!

To help trainers use assessments to drive learning, ExperQuiz has developed a question generator that uses artificial intelligence to create relevant questions and answers that can easily be used.

AI
Read more
25
September 2024

Boost your marketing strategy with training and learning

Assessment and, more broadly, training can be used to effectively enrich a company's sales and marketing strategy. The goal is to engage prospects and customers by creating high value content, promoting expertise and brand image. Training becomes a strategic lever for business growth!

Digitalization
Read more
13
September 2024

Enhancing customer experience: integrating webinars with assessments

Create unique webinar experiences and distance yourself from the competition by using all the power of assessment.

Assessment
Read more
03
September 2024

The different forms of assessments

In the world of professional training, assessment is a powerful tool to help with the acquisition of knowledge and skills.

Unfortunately, this tool is often used too little or even poorly exploited and is only limited to end-of-course evaluations to confirm or not the acquisition of the concepts seen during the training.

But assessment, particularly in the fields of education, human resources, and management, can take several forms depending on the objectives, contexts, and methods used.

Assessment
Read more
14
October 2024

Optimizing skills management in companies

In a constantly evolving professional context, mastering skills is a major challenge for companies seeking to strengthen their competitiveness and secure their future. Let's explore skills management from different angles: from the need to define a common framework, through the challenges linked to skills assessment, to the crucial contribution of technologies in the implementation of effective assessment strategies.

Skills management
Read more
20
September 2024

Professional Training 2.0: How generative AI changes the game

The term generative AI is everywhere, especially since the arrival of ChatGPT from OpenAI. But what is it in concrete terms and what impacts does this new technology have on the world of professional training?

AI
Read more
24
September 2024

A white label LMS

Relying on the expertise of a solution editor while offering a course that reflects its visual identity is possible thanks to white label digital learning platforms!

LMS
Read more
25
November 2024

Adaptive learning: a powerful tool for training

The growing importance of adaptive learning in the world of training and education is undeniable. This approach, which is based on learner data, makes it possible to personalize learning to the needs of each individual.

Adaptive learning
Read more
17
August 2024

The online attendance register by Experquiz

The attendance sheet makes it possible to meet legal obligations and digitalization offers an enriched and fluid experience to learners, trainees and trainers.

Digitalization
Read more
08
January 2025

Will AI replace trainers?

With the arrival of OpenAI innovation, ChatGPT, artificial intelligence is at the forefront and we now know that all sectors will be impacted fairly quickly. The world of training is obviously not spared.

AI
Read more
20
November 2024

LMS: Understanding the Learning Management System for online training

Discover all the features offered by an LMS platform: content management, pedagogy, assessments and more!

LMS
Read more
02
January 2025

Best practices for designing an effective elearning module

E-learning modules are a great way to deliver training on almost any topic at scale.

Companies, training organizations and trainers are therefore increasingly relying on this efficient, economical and accessible digital format to train employees, customers and partners.

But what are the best practices for designing and deploying effective elearning modules?

e-learning
Read more
04
March 2025

The challenges of training assessment

Evaluating a training means determining its value, but what defines the value of a training? It seems to us that the clearest definition would be: to what extent did the training achieve the stated objectives? Which, of course, presupposes having defined them in a precise and systematic manner.

Training assessment
Read more
04
March 2025

PAPI & Soft Skills

To assess soft skills, tools like the PAPI (Personality and Preference Inventory) are essential.

In a constantly evolving professional world, technical skills (hard skills) are no longer enough to guarantee the success of an individual or an organization.

Behavioral skills, often called “soft skills”, are becoming more and more important!

Soft skills
Read more
15
October 2024

What is nudge?

Nudge is a word that we hear more and more and in different contexts, but it can be complicated, at first sight, to grasp all the meaning as well as the concrete applications of this concept of behavioral psychology.

Learning
Read more
12
November 2024

Knowledge assessment

The assessment of knowledge is a quite different issue from that of training evaluation based on surveys. Knowledge assessment is the objective measurement of the outcomes that were the subject of the training, while satisfaction evaluation is, by nature, a subjective measurement.

Assessment
Read more
04
March 2025

Training assessment: the Kirkpatrick model

It's difficult to talk about training evaluation without talking about the Kirkpatrick model, named after Donald Kirkpatrick, who set out his vision in particular in a 1994 work entitled “Evaluating Training Programs”.

Training assessment
Read more
02
March 2025

What is m-learning in the world of digital learning?

The world of education and training is in constant evolution, with ever more innovative learning methods that are changing the way everyone learns and assimilates knowledge.

One of these new methods is m-learning, or mobile learning, which has transformed access to training. But what exactly is m-learning?

Digitalization
Read more
26
February 2025

What is upskilling reskilling and cross-skilling?

It has become essential for all companies to rely on the knowledge and skills necessary to remain competitive, either by recruiting new talents or by training employees internally.

Learning
Read more
04
March 2025

The authoring tool: definition

Different tools are used to completely digitize a training process: from the administrative part, to the distribution of training, through the design of e-learning modules. It is in this last phase that the authoring tool plays its role.

LMS
Read more
13
October 2023

What is the definition of e-learning ?

Whether in the professional or personal world, anyone who wants to develop their skills and knowledge can use e-learning for training.

e-learning
Read more
28
February 2025

What is a flipped classroom?

The flipped classroom is a pedagogical approach that is developing more and more thanks to digital technology and which makes it possible to focus learning on the student.

Digitalization
Read more
23
February 2025

Memory and Learning

Memory is obviously indispensable for any form of learning. It has always been a subject of research, particularly because it was even more crucial before the invention of writing and printing.

Learning
Read more
01
March 2025

Synchronous & asynchronous learning: differences & advantages

We regularly hear about synchronous and asynchronous learning. These two notions refer to two teaching methods : both have advantages and these 2 approaches can be combined depending on the educational objectives.

Pedagogy
Read more
02
March 2025

Soft skills assessment with ExperQuiz

In recent years, soft skills have become increasingly important within companies. Both in the recruitment phase to get to know the candidates better, but also during the career of employees in the company, to determine areas for improvement, the assessment of soft skills has become an issue that is just as important as the hard skills assessment.

Soft skills
Read more
28
February 2025

Digital learning: democratization or dehumanization?

Digital training do not replace human interactions but offer the opportunity to create personalized training experiences with more precise support.

Digitalization
Read more
23
January 2025

How to increase assessment acceptance in companies

Assessment is simply quantifying something and giving it a value. The action of measuring is normally and generally something objective and precise. However, assessment is something less cartesian, often influenced by subjectivity.

Assessment
Read more
02
December 2024

Assessment and learning

Many studies have analyzed successful pedagogical models. Their knowledge and the analysis of their lessons make it possible to enrich learning, in particular by addressing the problem of objective assessment in business.

Assessment
Read more
26
February 2025

Adaptive-learning and micro-learning by ExperQuiz

ExperQuiz is one of France's leading specialists in the key concepts of assessment, adaptive learning and microlearning. Its many customers will agree: "When it comes to learning, it's essential to be able to vary approaches, to approach the same learning from different angles and with different tools, different rhythms"... and to have the essential tools at your disposal.

Adaptive learning
Read more
18
February 2025

Créer des quiz en ligne facilement avec Experquiz

Easily create your online quizzes with the ExperQuiz LMS and quickly distribute them to the people you need to evaluate! Create a free, no-commitment admin account and start building quizzes in no time!

Assessment
Read more
19
February 2025

What is blended learning?

Training and learning have adapted to changes in working methods, organizational shifts and new technologies. E-learning makes it possible to effectively train a large number of learners, on a vast choice of themes, with more flexible time management, while limiting costs compared to face-to-face training, which requires a trainer and resources.

Blended learning
Read more
21
February 2025

Best practices for creating questionnaires

Discover all our best practices for creating a questionnaire that is both effective and relevant to address your assessment challenges.

Best practices
Read more
25
February 2025

Why choose a LAS for your digital learning programs?

Like the LMS, a LAS is a SaaS, digital learning solution that allows companies, training centers and educational institutions to provide complete training courses including training assessment.

LMS
Read more